A consumer may not be ready to call the phone number or complete your web form when they land on the page. Consumers may feel that calling
The Landing Page Guide
Now that you have identified your goals and objectives, you are ready to start creating the landing page.
I like to initiate the design process with a content object brainstorming session. Where I think about and write down all the objects that will help support my primary goal and drive conversion.
Setting the goals and objectives first will help ensure everything you do with the landing page, and the campaign will be to serve those goals. This way you can ask yourself when determining next steps “Does this help us achieve our Primary and Secondary Goals?”. Stay focused on the defined goals!
Many ecommerce sites spend time making tweaks to their homepage, but often overlook the importance of a well designed product page.
Finding the best way to showcase and explain your product will make all the difference. I’m talking about the difference between visitors making a purchase or looking elsewhere.
Some features on a product page will vary based on your industry and what you’re selling, but this checklist is served to cover the important elements to driving conversion.