Mark C Baldwin
Mark C Baldwin
The Landing Page Guide

Lead Generation Tactics For Your Landing Page


The Lead Generation landing page is the quintessential landing page and is the one that started it all. They are used primarily by service based businesses or companies who promote expensive products.

We want consumers who land on this page to take a particular action before they exit or bounce from the page. In most cases, we want users to fill out a web form or call a phone number. Capturing name, email, and phone number via web form will give your sales team the essential information they need to follow up with the lead. Whereas providing the phone number on the page allows consumers to contact you directly to receive immediate assistance, ask questions, or convert into a sale.

There are many ways to drive traffic to your Lead Generation landing page. Here are the three most common direct response channels used to drive targeted traffic:

  • Pay Per Click
  • Email
  • Direct Mail

Your goal with a Lead Generation landing page is to use tactics that convince, influence, and motivate your consumer to take action (conversion)!

Here are some essential components (in no specific order) that are typically used to create a Lead Generation landing page and achieve your campaign/marketing goal:

  • Call To Action
  • Value Proposition
  • Supportive Messaging
  • Supportive Imagery
  • Web Form or Phone Number
  • Credibility Booster
  • Trust Booster
  • Branding

Blog Post Content From The Landing Page Guide

Mark Baldwin
written by: Mark Baldwin
Mark Baldwin is the Digital Services Manager at Valpak in St. Petersburg, FL. He received his Bachelor of Science degree in Internet Marketing from Full Sail University and holds certifications in Google AdWords and Google Analytics. He’s an award winning web designer who started coding in 1999 and is passionate about all things tech and digital. Mark works on the digital product team managing the development of our advertiser reporting platform, Website Design, SEM, SEO and Social Media Services.
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