The Lead Generation landing page is the quintessential landing page and is the one that started it all. They are used primarily by service based businesses or companies who promote expensive products.
We want consumers who land on this page to take a particular action before they exit or bounce from the page. In most cases, we want users to fill out a web form or call a phone number. Capturing name, email, and phone number via web form will give your sales team the essential information they need to follow up with the lead. Whereas providing the phone number on the page allows consumers to contact you directly to receive immediate assistance, ask questions, or convert into a sale.
There are many ways to drive traffic to your Lead Generation landing page. Here are the three most common direct response channels used to drive targeted traffic:
- Pay Per Click
- Direct Mail
Your goal with a Lead Generation landing page is to use tactics that convince, influence, and motivate your consumer to take action (conversion)!
Here are some essential components (in no specific order) that are typically used to create a Lead Generation landing page and achieve your campaign/marketing goal:
- Call To Action
- Value Proposition
- Supportive Messaging
- Supportive Imagery
- Web Form or Phone Number
- Credibility Booster
- Trust Booster
- Branding
