Identifying Your Landing Page Marketing Goals
Setting the goals and objectives first will help ensure everything you do with the landing page, and the campaign will be to serve those goals. This way you can ask yourself when determining next steps “Does this help us achieve our Primary and Secondary Goals?”. Stay focused on the defined goals!
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Lead Generation Tactics For Your Landing Page
The Lead Generation landing page is the quintessential landing page and is the one that started it all. They are used primarily by service based businesses or companies who promote expensive products.
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E-Commerce Landing Page Content Check List
Many ecommerce sites spend time making tweaks to their homepage, but often overlook the importance of a well designed product page. Finding the best way to showcase and explain your product will make all the difference. I’m talking about the difference between visitors making a purchase or looking elsewhere. Some features on a product page […]
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Blog Post as a Landing Page
While the primary goal of a blog post is to provide information, you can get consumers to take action using landing page tactics that will make your blog post generate revenue and enhance brand recognition.
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New E-Book: The Landing Page Guide – A Conversion Experience
I’m excited to announce, after many months of writing and designing, that The Landing Page Guide – A Conversion Experience is now available! I am providing the E-book as a free download. All I ask is that you share it on your favorite social network.
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