The Landing Page Guide Archives

Landing Page Multi-Step Conversion Funnel

A consumer may not be ready to call the phone number or complete your web form when they land on the page. Consumers may feel that calling

Landing Page Design & Content Best Practice

The standard design principles of proximity, alignment, contrast, and repetition don’t always apply when it comes to landing page design.

Landing Page Prototyping With Wireframes & Mockups

After defining what content objects are essential to your goals and objectives, you’re ready to start laying them out.

Choosing The Right Landing Page Content Objects

Now that you have identified your goals and objectives, you are ready to start creating the landing page. I like to initiate the design process with a content object brainstorming session. Where I think about and write down all the objects that will help support my primary goal and drive conversion.

Identifying Your Landing Page Marketing Goals

Setting the goals and objectives first will help ensure everything you do with the landing page, and the campaign will be to serve those goals. This way you can ask yourself when determining next steps “Does this help us achieve our Primary and Secondary Goals?”. Stay focused on the defined goals!

Lead Generation Tactics For Your Landing Page

The Lead Generation landing page is the quintessential landing page and is the one that started it all. They are used primarily by service based businesses or companies who promote expensive products.

E-Commerce Landing Page Content Check List

Many ecommerce sites spend time making tweaks to their homepage, but often overlook the importance of a well designed product page. Finding the best way to showcase and explain your product will make all the difference. I’m talking about the difference between visitors making a purchase or looking elsewhere. Some features on a product page […]

Blog Post as a Landing Page

While the primary goal of a blog post is to provide information, you can get consumers to take action using landing page tactics that will make your blog post generate revenue and enhance brand recognition.

New E-Book: The Landing Page Guide – A Conversion Experience

I’m excited to announce, after many months of writing and designing, that The Landing Page Guide – A Conversion Experience is now available! I am providing the E-book as a free download. All I ask is that you share it on your favorite social network.

Category Archives: The Landing Page Guide